Free Self-Assessment

The GTM Readiness Quiz

8 questions, 2 minutes. Score your go-to-market engine across ICP, positioning, outbound infrastructure, and revenue operations — and get a prioritized fix list.

1. Do you have a documented Ideal Customer Profile (ICP)?

No — we sell to whoever repliesA rough persona in someone's headA written ICP documentWritten ICP + tiered account list + trigger events

2. Can you state your differentiation in one sentence?

Not reallyWe have a tagline, but it could describe competitors tooYes, and prospects mostly get itYes — and it names who it's for, the outcome, and the alternative

3. Where does your pipeline come from today?

Founder network and referrals onlyOccasional inbound, unpredictableOne repeatable channel, partially workingTwo or more channels with predictable output

4. What's your outbound sending infrastructure?

We send cold email from our main domainSecondary domain, no warmupWarmed secondary domains, basic setup6–8 warmed domains, SPF/DKIM/DMARC verified, volume ramping rules

5. What's your cold outbound reply rate?

We don't know / don't track itUnder 1%1–2%Over 2% with 40%+ positive replies

6. How mature is your CRM & revenue ops?

SpreadsheetsCRM exists, barely usedCRM used, basic pipeline stagesCRM + lead scoring + weekly funnel dashboard

7. What's your market coverage?

Domestic only, no expansion planExploring international, no concrete planActively entering one international marketPlaybook-driven expansion across multiple markets

8. Which metrics do you review weekly?

None consistentlyActivity metrics (sends, calls)Meetings bookedMeetings held + pipeline created + revenue influenced

Your score is the diagnosis. The sprint is the cure.

Whatever you scored, the 90-day GTM sprint is built to move every answer to the bottom row. Book a free call and we'll walk your results together.

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The GTM Readiness Quiz

Get your full breakdown + prioritized fix list

Your score is the diagnosis. The sprint is the cure.